Every event
tells a story.
A selection of weddings and projects for brands, companies and private clients. Each one started with a conversation and ended with a guest list that still talks about it.
La Boda Naranja.
Charlotte & Laurens wanted Ibiza, and orange. Part one: a black-tie rehearsal dinner at a casa, with a Vincent van Duyse x Zara tablecloth and personalised drawings by Prêt à Presse. Part two: a ceremony on the rocks above the sea and lunch at Ses Boques, the beach restaurant they love.
- Location
- Ibiza, Spain
- Partners
- Ses Boques · Prêt à Presse · Lemonate · Elliot & Ostrich
Pink Bow Disco.
Zoë & Jeroen married in the garden of a moated castle: a ceremony under the trees with confetti, dinner in a white tent with pink candles and ribbons, and a disco that lasted until morning.
- Couple
- Zoë & Jeroen
- Scope
- Concept, styling, planning and coordination
Jan & Sophie.
It was always you.
Three moments over two weeks: the civil ceremony in Antwerp, a pre-wedding evening and the wedding itself under yellow tents by the water. One story, one graphic identity, one team running it all.
- Graphic design
- Lamiae El Hajjaji · artwork Brian Elstak
At the Antwerp city hall, the couple arrived by cargo bike. Afterwards, a long harvest lunch in a green garden under a stretch tent: yellow beeswax candles, blue fish candleholders, abundant arrangements of fruit, vegetables and flowers, hand-painted tiles and an embroidered blazer reading “it was always you”.
The evening before, a cocktail party in the historic courtyard of Jacques in Antwerp: white high tables, olive trees with meadow flowers at their feet, fringed parasols, a DJ and a taco truck.
Yellow fringed parasols, an aisle lined with plants, vows against a terracotta wall. Dinner under billowing yellow tents with a hand-painted seating chart, a market-style buffet and a party that went on until morning.
A week of hospitality on the water.
Guests welcomed on board all week during Cannes Lions: an oyster bar, lunches and a dinner on deck, branded details throughout and the Madeline team running service from morning to night.
- Location
- Cannes, France
- Scope
- Hospitality, styling, catering, service
A seated dinner during Cannes Lions week: striped linen, hand-painted Italian plates, coral peonies and anthurium, and a private chef plating for every guest, with the Croisette just outside.
Three generations, one factory turned into a world.
For a family company handed over to its third generation, we told the story of its heritage. A winter lunch, an afternoon of storytelling, a party with successive reveals and a dinner, all inside the transformed factory.
- Catering
- Cachette
The magazines’
event agency.
ELLE, Marie Claire, L’Officiel and Forbes trust Madeline with their own signature events: the evenings where their readers, partners and covers come together.
ELLE Women of the Year 2025.
A gala dinner and awards evening in the grand hall of Bozar. Long white tables for the guests, tables named after goddesses from around the world, a fine-dining menu, the awards ceremony on stage and an after party under the mirror ball, with every partner brand woven into the evening.
- Venue
- Bozar, Brussels
- Partners
- Porsche · Maison Perrier · Nespresso · Kérastase · Louis Widmer · Coca-Cola and more
ELLE Active Forum.
A full day of talks, panels and workshops for ambitious women, spread across The Merode in Brussels. Keynotes and panels in the glass pavilion, masterclasses in the panelled salons, breathwork and a sound bath by candlelight in the gilded ballroom, a live radio studio, the High Her pitch and award, and a members’ lounge with mocktails between sessions.
- Venue
- The Merode, Brussels
- Partners
- Amazon · Orange · High Her · hub.brussels · Bruxelles Formation · The Mocktail Club · Pierre
Marie Claire × Max Colombie.
To launch the issue with Max Colombie of Oscar and the Wolf on the cover, we turned the home of stylist Tom Eerebout into a private club for one night. Red velvet and a chandelier in the stairwell, a DJ on the landing, dark florals on a red piano, candlelight, champagne on ice and the new cover on every table.
- Location
- The home of Tom Eerebout
- Scope
- Concept, styling, catering, music and guest experience
Halloween at
Tom Eerebout’s.
The house of stylist Tom Eerebout, back in party mode for Halloween. Candlelight and red light through every room, a caviar service passed hand to hand, macarons on silver trays, and a guest list from Belgian fashion, music and media in full costume, with Alizée of What’s Trending Tomorrow on the microphone.
- Host
- Tom Eerebout
- Caviar
- Imperial Heritage Caviar
The ELLE Party.
ELLE Belgium’s spring party, celebrating the fashion issue under gothic arches. Giant red poppies framing the cover wall, a stage and light show, cocktail tables bathed in colour, and partner moments woven through the night, from a Zadig & Voltaire fragrance corner to an ELLE-wrapped car at the door.
- Partners
- Zadig & Voltaire Parfums and more
The ELLE Run.
A running event by the sea for ELLE readers: a group warm-up on the track, a route through the dunes, a podium ceremony and a partner village with sampling and activations, from a mirror finish line by Etam to recovery drinks and skincare.
- Location
- Knokke
- Partners
- Renault · Etam · Yves Rocher · Bioderma · Institut Esthederm · Clio · Fulfil · Vita Coco
The ELLE Fashion Café.
An empty shop on the Knokke seafront, taken over and completely transformed into the ELLE Fashion Café for four days. Linen drapes, cane chairs and round white tables, couture on mannequins between the guests, giant paper flowers by Bloomhaus, talks with ELLE editors and guests, lunches and an evening event with DJs.
By Madeline: the full concept, the styling and finding the partners.
- Location
- Pop-up on the seafront, Knokke
- Paper flowers
- Bloomhaus
- Partners
- NATAN Atelier Couture and more
Forbes 30 Under 30 2025.
The summit and awards for Belgium’s 30 most promising talents under 30, under the neon ring of the Wintercircus in Ghent. Cocktail tables in white linen, a stage framed in velvet, the awards handed out one by one, a Volvo EX30 showcase where guests could meet the candidates, a photocall and a 360° photo booth. The evening was opened by entrepreneur Marc Coucke as host.
- Venue
- Wintercircus, Ghent
- Partner
- Volvo
L’Officiel
The Winter Event.
L’Officiel Belgium’s Christmas party, turning the garden of the Botanic Sanctuary hotel in the heart of Antwerp into a winter wonderland. Fairy-lit paths and wooden chalets, an art exhibition in the panelled rooms, a Veuve Clicquot lounge by the fire, partner corners from Nespresso to The Macallan, an Aston Martin in the courtyard and a photo wall for every guest.
- Venue
- Botanic Sanctuary Antwerp
- Partners
- Belgium Sotheby’s International Realty · Guerlain · Nespresso · The Macallan · Veuve Clicquot · Aston Martin · Maasmechelen Village · TenSen · IONNYK
Elliot & Ostrich
at the Nacht van het Zoute.
For the Nacht van het Zoute, the jewellery house Elliot & Ostrich welcomed guests on the Zoute seafront and in an interior showroom with sea views. A mint candy cart with bubbles and sweets, fringed parasols and cocktail tables by the beach, the jewellery displayed on sculptural plaster pedestals, and a sunset aperitif that carried on into the night.
By Madeline: the concept, the partnerships and all event planning.
- Location
- Knokke-Zoute
- Partners
- Demi Maison · St-Germain · Colorush and more
Naturofloor.
Become a Creator.
The opening of Naturofloor’s new showroom. Guests were welcomed with coffee from a branded lilac espresso tuk-tuk, walked through the colour rooms and material samples, and in the “Become a Creator” studio could put on a suit and apply the finish to a wall themselves, guided by the Naturofloor applicators. Branded take-aways and sweets in the house colours completed the day.
- Client
- Naturofloor
- Scope
- Concept, guest experience, styling and coordination
